February 13, 2024
This marks the first time the Laura Ashley toasters and tea kettles will be available in the United States
New York, NY: Laura Ashley, the quintessentially British lifestyle brand, has expanded its product portfolio in the United States to include small kitchen appliances in partnership with VQ, the leading British manufacturer known for innovative and stylish home electronics.
After the success of the Laura Ashley small appliance collection across Europe, Australia, and New Zealand, the two companies partnered to develop a line of toasters and tea kettles for the U.S. market that combines Laura Ashley's rich heritage and iconic prints with VQ's expertise in cutting-edge technology, function, and style. The new collection is now available online at Wayfair, Bed Bath & Beyond, HSN, QVC, and Home Depot.
In addition to advanced features and modern functionality to elevate the cooking and beverage preparation experience, the multi-functional toaster, stovetop kettle, and cordless electric jug kettle will be available in heritage prints from the Laura Ashley archive - Elveden Navy, Elveden White, and China Rose. The floral prints evoke a sense of romance and femininity, adding a fresh take on kitchen essentials.
"We are thrilled to expand our reach with Laura Ashley, a brand known for its timeless elegance and commitment to quality," said Jonathan Merricks, CEO & Creative Director at VQ. "The Elveden and China Rose prints hold a special place in the hearts of many, and we are excited to incorporate its charm into our range of kitchen appliances for America. This represents our dedication to celebrating the 70-year journey of Laura Ashley by offering our customers something truly remarkable and extraordinary."
"Kitchens today are more beautiful and thoughtfully curated than ever before. The new range of floral-print tea kettles and toasters makes an everyday essential into something charming, customers will be proud to have their appliances on display," adds Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global. "The partnership between VQ and Laura Ashley US celebrates a shared commitment to quality craftsmanship, timeless design, and a passion for creating inspiring products that enrich everyday life."
The 2 & 4-Slice Toaster is a compact multi-functional toaster with a defrost and reheat mode, self-centering technology that ensures toast is evenly browned on both sides, and includes a warming rack for heating croissants and can cook bagels, crumpets, and thick-sliced bread.
Ideal for tea time, a cup of coffee or hot chocolate, the Stove Top Kettle is a designer kettle in a timeless classic shape that features a traditional whistling sound and can boil up to 10 cups with a 3-litre capacity while heating evenly in a short amount of time. Offering a countertop kettle option that provides the perfect pour with a spout designed to prevent drips, the Cordless Electric Jug Kettle includes a fast boil system that heats water in the 1.7-litre capacity evenly and quickly and accommodates up to seven cups while offering a one-cup boil option with a fill indicator to save time and avoid boiling more water than needed.
Prices for the new small kitchen appliance collection starts at $59.99.
About VQ
VQ is an Award-Winning British brand in home electronics, renowned for its commitment to innovation, design, and performance. With a wide range of products, including DAB/DAB+ Digital Radios, Bluetooth Speakers, Smart Speakers, and Kitchen Appliances. VQ has gained more Which awards for their audio products than any other U.K. brand. Leading the way with its unique style, advanced technology, and superior quality. https://myvq.co.uk/
About Laura Ashley
Established in London in 1953, Laura Ashley is one of the world's best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women's sleepwear and accessories, children's apparel, and hospitality experiences. Gordon Brothers, the global advisory and investment firm, acquired the global Laura Ashley brand, archives and related intellectual property in 2020. For additional information, visit www.lauraashleyusa.com
About Gordon Brothers
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors, and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.
