January 15, 2024
New York, NY: Laura Ashley, the quintessentially British lifestyle brand, is proud to announce its partnership with Scentifolia, a leading provider of farm-to-door fresh-cut flowers and garden roses.
Inspired by English garden roses and Laura Ashley’s signature colour palette, the collection of Laura Ashley Fresh Cut Flowers will include an exclusive variety of garden rose bouquets and sprays. The heritage brand’s iconic prints inspire the delicate curation of blooms in each floral arrangement and capture the harmonious hues echoed in Laura Ashley's designs.
The partnership brings the new line of Laura Ashley Flowers directly to the consumer and is available on Amazon and at lauraashleyflowers.us. In addition, a selection of fresh floral arrangements will be available to upper-tier supermarket stores across the country, offering customers the opportunity to bring home a unique floral bouquet in retailers where they shop every day.
Scentfolia is a boutique grower specializing in nostalgic, romantic, fresh-cut garden roses. The garden roses are hand-cut, hand-graded, and hand-packed by caring rose experts and can be shipped straight from the farm to customers.
"We are thrilled to partner with Scentifolia to bring this new line of fresh florals to our customers," says Carolyn D’Angelo, Senior Managing Director of Gordon Brothers Brands and President of Laura Ashley Global. “Laura Ashley customers have long embraced our traditional values and commitment to quality and originality, and we believe that Scentifolia shares that same commitment."
“Laura Ashley’s 70 years of design excellence and the extensive archive of floral prints serve as our inspiration for the bouquet collection,” says Sergio Cadena Founder of Scentifolia. “As one of the world's best-loved home and lifestyle brands, customers will appreciate how we have brought the rich heritage to life in a fresh garden rose bouquet to be enjoyed.”
Interested supermarket retailers should contact Laura Medina at laura@scentifoliaroses.com.
About Laura Ashley
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children's apparel, and hospitality experiences. Gordon Brothers, the global advisory and investment firm, acquired the global Laura Ashley brand, archives and related intellectual property in 2020. For additional information, visit lauraashleyusa.com
About Scentifolia
Scentifolia Roses is a leading supplier of fresh-cut flowers, dedicated to delivering exceptional quality and fragrant garden roses from farm to door across the United States and [#] countries. With a commitment to excellence, Scentifolia Roses sets the standard for freshness and beauty in the world of fresh flowers.
About Gordon Brothers
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors, and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.
