Laura Ashley and Beatrice Partner to Launch Draperies

Ft. Mill, S.C. (March 1, 2012) -- Laura Ashley, Inc. announced today that it has signed a licensing agreement with Beatrice Home Fashions to manufacture and distribute a collection of ready-made draperies.

“We are excited to partner with Laura Ashley on the introduction of our ready-made drapery collection,” said Victor Gindi, Beatrice Vice President. “Partnering with Laura Ashley has allowed us to draw from their extensive archive of characteristic prints to develop a collection that embodies the standards of quality and design for which the brand is known.”

Together with Laura Ashley, the Beatrice design team has created a signature look for the brand, using soft textures and romantic details in both classic and contemporary styles. The launch collection will debut during NY Home Textiles Market Week, March 5 through 8, 2012 in the Beatrice Showroom located at 295 Fifth Avenue, Suite 1607.

About Laura Ashley, Inc. - Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 39 licensed product lines in North and South America, ranging from women’s fashion and accessories, children’s apparel, craft and sewing products, and a variety of home furnishing and accessories. For additional information, visit www.lauraashleyusa.com.

About Beatrice Home Fashions - Beatrice Home Fashions is a leader in the Home Textiles industry, manufacturing, window, bedding and bath products. Since 1981 Beatrice Home Fashions has delivered fashion forward products, both branded and private label, to top U.S. retailers.